On Catching Customers

Braid Creative Dream Customer CatchingLike I said last week, I’m incredibly grateful to be working with some really great people on some really fun development projects. This year has been all about mentally preparing to ramp up freelance work and/or getting a full time job in web development.

Just the other day, someone asked me if I was taking freelance work. As I was sharing the ideas behind this post about how work has been starting to flow in right now, she noted that it made sense. After all, I’ve been meeting so many people and talking about my goals for this creative sabbatical. I’m going to meetups and taking classes and working on projects. So it just makes sense that I’d be on schedule to be taking more development projects. Of course.

While I’ve spend lots of time writing CSS and making child themes in WordPress and learning about Ruby on Rails, another purpose for the time I’ve taken off this year is to work on figuring out not just what I want to do, but how I want to do it. How to craft life and work so they intertwine in the very best way and allow me to use my gifts to the fullest.

And that’s where Braid Creative has come in. I’ve been reading Kathleen Shannon’s personal/lifestyle blog for as long as I’ve been reading blogs, beginning at that oh-so-long-ago job in State College, where I would spend hours reading blogs and dreaming of travel and looking at shoes I couldn’t afford. If anyone knows what she wants to do and how she wants to do it, it’s Kathleen. So when she and her sister Tara started Braid Creative, a consultancy focusing on branding and business visioning for creative entrepreneurs, and began offering eCourses, I was all over it.

I’ve taken all three of the eCourses Braid currently offers: Shape Up Your Content, Personal Branding, and Dream Customer Catching. Even though I started taking the eCourses before I started offering development services, they really helped me take a step back and think about the how and the why behind the process of client work before I ever started. I’m seriously tempted to revisit the material from Dream Customer Catching eCourse, which is will be in session from September 13 to 22.

Tara and Kathleen offer more than just feel-good suggestions — they drill down to specific actions they’ve taken to attract their dream customers and share spot-on insights that are helpful to anyone, no matter where you are in the entrepreneurial process. You can register for Dream Customer Catching: Embracing Your Expertise and Attracting What You Track until September 12! Use the code SEPT2013DREAMCUSTOMER50 to register for just $50.


Comments

5 responses to “On Catching Customers”

  1. Ah I read about this briefly on her blog. That sounds pretty awesome…

    1. It really is! The other two ecourses they run are great, too.

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